Founded in 2015, with established operations and management offices in the UK, Tel Aviv and Kiev Reality Races provides cutting edge 3D simulations of horse races in real time.
We are passionate about tech, innovation and disruption in the gaming industry and believe we have a product that can revolutionize the presentation of real-time, live racing to audiences. Our management team have a wealth of experience in product, technology, marketing and operations and are dedicated to providing high value content to discerning customers. Our operations team in Kiev are committed to designing an ultra-realistic digital animation of real racing to ensure the thrills and spills of a day at the races are brought to life in the digital space. We are agile, responsive and wholly focused on providing our customers with a bespoke product to set them apart from competitors.
We use accurate international racing data sources and the most highly liquid betting markets which we plug into our cutting-edge digital infrastructure in order to digitally convert this information into a visual representation of horse races. We do this in real time, allowing us to replicate the action and excitement of the race.
Each race course is animated in line with reality, so whether it be the Railway Fences at Sandown or the back straight at Newbury, we’ve got it covered! We are not constrained by cluttered on-course advertising nor by rival brands that appear on many courses and are able to create bespoke advertising solutions for your brand.
Best odds from odds providers
All tracks from UK and Ireland
The animated race is displayed live, when the race is taking place
Nick has over 20 years’ experience in the gambling industry and during that time has held senior roles at start-ups, large private companies and public companies as well as running a successful management consultancy business. Having worked in digital since 2000 he has launched a number of successful new brands, driven growth to existing brands and led the digital transformation of businesses. His experience covers B2B as well as B2C and he has also held senior consultancy roles outside of the gambling sector giving him a wealth of experience to bring to Reality Races.
Ofir began his career in gaming 13 years ago in Gibraltar, and has worked in Casino and Sports-betting ever since. Having worked for major UK brands such as StanJames, MansionCasino and Bet365, Ofir brings to our business a wealth of knowledge in User Experience and digital marketing, as well as in Optimization.
Steve began his career at PWC and then spent eight years at William Hill becoming Head of Finance for Remote Channels. Following this he held the role of Finance Director at Betfred before moving on to spend over five and a half years as Managing Director at Paddy Power Betfair in the Isle of Man. Prior to joining Reality Races, Steve was Finance Director at the Isle of Man Post Office.
Peleg has more than 17 years of experience in many different technologies. He started his way as a developer of virtual worlds for kids. Later on Peleg worked in different areas and technologies and has a lot of experience in integration with different companies (government,financials,banks). He made all pre-sale work in his previous work as part of on goings contracts.
John has had a long and rich career in gambling. He was Trading Director at Bwin and was a key part of the development of their market-leading in-play products. He was also MD of Boylesports international division and Head of Sportsbook at Betfred.com. Before becoming CEO of YouWin in Malta. Most recently he spent almost four years in a variety of senior roles at The Workshop – Inventors of Play.
Ian is a hugely respected figure in the gambling industry having held roles such as COO of Arena Leisure and MD of At The Races, before going on to found two businesses which he successfully sold Better (a retail betting chain) and Fox Poker Club (a poker club in the West End of London). After four years as COO of Sportech – on of the world’s biggest horse-racing companies – he left to run a number of businesses and provide consultancy services.